So don’t obsess too much over your seed keywords. As the name suggests, you’ll use them as “seeds” for the next steps in this process. Note that seed keywords themselves won’t necessarily be worth targeting with pages on your website. Just think about what people type into Google to find what you offer.įor example, if you sell coffee and coffee-making equipment, then your seed keywords might be: If you already have a product or business that you want to promote online, coming up with seed keywords is easy. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). They define your niche and help you identify your competitors.
Seed keywords are the starting point of your keyword research process. An understanding of how keyword research tools work.It’s a simple process, but you need two things to do it well: What words and phrases might they use to find solutions to their problems? Plug these into a keyword research tool like Ahrefs’ Keywords Explorer, and you’ll find thousands more relevant keyword ideas on top of what you just brainstormed. Keyword research starts from putting yourself in the shoes of your customers. Thus, if your page ends up ranking well in Google for its target keyword, you’ll be enjoying a consistent stream of highly targeted visitors to it. Keyword research helps you ensure that there is a search demand for whatever you want to write about. Many website owners make that mistake, and it’s part of the reason why 90.63% of pages on the internet get no traffic from Google, according to our study. If you publish a page on a topic that no one is searching for, that article won’t receive any traffic from Google (or other search engines). Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information. If you’re new to SEO, you’re probably wondering what keyword research even is and why it is so important.
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